Objective: Fresh Up is an ice cream business committed to using natural ingredients to create delicious, guilt-free treats. With a wide variety of flavours designed to please every palate, Fresh Up ensures that all ingredients are fresh and natural, free from artificial flavours and colouring. The brand’s mission is to provide customers with a delightful ice cream experience that allows them to enjoy their favourite tasty treats without compromising their health, promoting a joyful and wholesome indulgence.

Deliverables: Logos, illustrations, colour palette, packaging. ​​​​​​​
Logos
Illustration & Pattern
Packaging
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