Objective: In this project, I supported Tip Top’s launch of new stores in Quebec and Montreal by promoting the openings within the shopping malls and creating all necessary assets in French.
Deliverables: Logos, brochure, in-store signage, and OOH.
Logos: I adapted a French version of the original English logo to reflect the brand’s bilingual identity. Along with this adaptation, I designed two seasonal alternatives for the French logo—one for Christmas and another to celebrate Pride. The process also involved presenting several logo proposals before reaching the final approved design, showcasing the evolution of the creative concept.
These logo variations demonstrate adaptability to different themes and events while maintaining brand consistency across languages and visual contexts.
Explore the evolution of the logo design through these proposals, showcasing the creative journey from initial concepts to final approval.
Brochure: This 3-page brochure, printed on 5x7in, was created to promote the gift card program and provide price details to the customers.
In-store signage: I translated print signage for in-store display in French to enhance the shopping experience of French customers.
Shopping Mall Advertising: I created indoor and outdoor artwork, including hoarding, pillar, elevator doors, and window displays.. Each asset was carefully designed to align with the brand’s visual identity, ensuring a cohesive and impactful presence that attracted attention and generated excitement.
