Objective: Designed visually compelling lookbooks in both print and digital formats — print versions were distributed in-store, while digital versions were made available for download on the company’s website. Each lookbook showcased seasonal collections for Fall and Spring, highlighting key styles, colour palettes, and wedding outfit inspirations. All content was produced in both English and French, including translation and proofreading of the French versions.
Deliverables: Lookbooks ranging from 8 to 18 pages, depending on the collection, produced in both print and digital formats. I also created video content tailored for in-store screens and various social media platforms.
Spring 2024 - French
Video: Created video presentation of the lookbook to be presented on digital screens in stores and also on the Tip Top website and social media for more visibility.
Fall 2024 - English
Video: Created video presentation of the lookbook to be presented on digital screens in stores and also on the Tip Top website and social media for more visibility.