Objective: I designed the visual identity for a store manager conference for Grafton Apparel, a Canadian seller of men's apparel, creating a bold and fun look that captured the energetic, team-focused vibe of the event. I designed the conference logo and produced an animated version to energize digital presentations. I created a digital itinerary PDF to guide attendees through the event and collaborated with the printer to produce physical collaterals, including signage to indicate key areas and branded merchandise featuring the logo.
Deliverables: Logo, animated logo, digital assets, branded merch, and printed collaterals.
Logo Proposals
Logo Final Approval
Itinerary and Conference Program
Print Collaterals
Branded - Merch
